Definition: “Ad Auction” Each time a Google ad is eligible to appear in response to a search, that ad goes through an ad auction. This ad auction determines which ads appear for that specific search and the order in which those ads will appear on the page if any ads show at all. The three … Read more
Whether you advertise on Google or Bing (or anything in between), your business needs a playbook for honing the best keywords. Here are several advanced tactics to sharpen your keyword choices. Align keywords with business goals Think holistically about how a customer could reach you Align your keywords with your business marketing goals Analyze your … Read more