Search engine marketing (SEM) with Google Ads & Bing Ads is the most effective way to promote your products and services online.
“I want to help your future customers find YOU – and not your competition – when they’re searching online.”
Barney Chastain, Google Ads Expert
Google Ads Management Starts with an Assessment
I specialize in the management of digital ad campaigns to improve sales, website traffic, and brand awareness for US businesses. I’ll evaluate existing Google Ads campaigns using powerful analytics – and I’ll walk you through that analysis so you understand it. You won’t get wonky tech gibberish from me – I know your days are busy and that you need clear, concise breakdowns of your digital marketing efforts.
How Do I Measure Success?
In addition to client satisfaction, I measure my success by helping you achieve your online marketing goals. I work with you to choose the best key metrics to measure these goals. Together we will build a website marketing and maintenance plan to tackle the issues with the most significant potential for improvement. I can help you achieve your website and marketing goals!
Google Ads Certified Partner
Since 2007 I’ve promoted online businesses by expertly managing digital ad campaigns. I am Google Ads certified and a Google Partner, so you know I have the knowledge and expertise to manage ad campaigns that work best for your business goals, and with your daily ad spend.
What is SEA?
Search engine advertising (SEA) is one of the most effective ways to grow a business online. With millions of companies competing for the same keywords, it’s never been more important to advertise online. Search engine marketing is the most effective way to promote your products and grow your business. SEA lets you reach your audience on the go, wherever they are, whenever they are online. No other form of advertising puts your business in front of a customer when searching for a solution and accurately calculates your marketing costs.
SEA with Google Ads & Microsoft Advertising
Digital ads appear at the top of browser searches for your products or services. Google dominates the browser search market with over 92% market penetration, while Bing accounts for only 2.4% (in 2020).
Types of SEA Ad Campaigns
I specialize in ad campaigns that are most likely to achieve goals like improved website traffic, lead generation, conversion rate optimization (CRO), impressions, or online purchases.
- Search Ads with Google Ads and Microsoft Advertising (PPC ads)
- Product/Shopping Ads with Google Ads and Microsoft Advertising (PLA ads)
- Display Ads with Google Ads and Microsoft Advertising (Image/Banner ads)
Localize Your Business with Targeted SEA Ads
When you need to deliver your ads locally, you can enhance your results by adjusting bids or only showing ads for certain users, at certain locations, and during certain times of the day.
- Google Ads targeting by city, state, zip code, or radius
- Google Ads targeting by affinity groups
- Google Ads targeting by keyword terms
- Google Ads targeting by time of day, or day of the week
- Google Ads targeting by age and gender