Why Should You Monitor Website Speed?
Page speed monitoring detects changes in website speeds than can occur when a website is updated, or the site hosting environment changes. Failure to implement page speed monitoring can result in higher bounce rates (from visitors immediately leaving your website) and penalties from search engines.
“Knowing that slow pages kill website conversions is just the beginning.”Barney Chastain
How to Implement Page Speed Monitoring
When was the last time you speed-tested your website? If you can’t remember, then it’s time to monitor for changes in page speed. Here are my three steps to implement page speed monitoring:
1. Measure your website’s speed
When you decide to test the speed of your website, there are many free services. When running a test, choose a server that is closest to your location, and start with desktop page load time on Chrome. Your goal should be under 3 seconds. Mobile page load times should be significantly faster. Note that your website will receive different results from each tool; they all measure differently.
A few popular speed testing tools are:
2. Improve your page load times
Each speed testing tool outputs a list of things that you could work on, but not all of these steps are necessary. Instead of trying to achieve a perfect grade from measurements like PageSpeed and Yslow, set your sites on lowering your “fully loaded time” as much as possible.
One tangible place you can start is file size. Take a look at what type of files cost you the most in terms of speed. For instance, if you review the font files and find you are loading multiple fonts, consider reducing the number of fonts you load on your page. If you find that your graphics are slowing down your website, find a solution for image size optimization.
3. Monitor “fully loaded time” regularly
Whatever “fully loaded time” you start with becomes your new baseline for future page speed testing. Check your page speed load times on at least a monthly basis, or ask me to monitor that for you.
Are Your Slow-Loading Websites Hurting Your SEO?
Yes, they are. We all start somewhere, and in the case of this client, page load time was nearly 30 seconds!
After I performed page-speed optimization, I achieved a fully loaded time of 1.2 seconds!
Contact me when you are ready to improve your website’s page speed. I regularly achieve page-load speeds of under 3 seconds. This website, for example, loads in 1.2 seconds.