I specialize in the management of digital ad campaigns to improve sales, website traffic, and brand awareness for US businesses. I’ll evaluate existing Google Ads and Bing campaigns using powerful analytics – and I’ll walk you through that analysis so you understand it. You won’t get wonky tech gibberish from me – I know your days are busy and that you need clear, concise breakdowns of your digital marketing efforts.
Web ad management is the process of creating and regularly optimizing those web ads. “Web Ads” are seen after searching on a search engine such as Google, Bing, Yahoo, or DuckDuckGo. Web ads include search-engine ads, product listing ads, and display ads. Web advertising lets you finely tune which ads are presented to who, when, and where you want the ad displayed.
I’ve been working on Google Ads since 2007. I specialize in ad campaigns with Search Ads, Display Ads, and Product Listing Ads. Several years ago I took over an Ads account for a mobile veterinary business and have improved ongoing click-through rate (CTR) from 2.5% to 18%.
My search engine ad philosophy is to concentrate on the areas where a small business can maximize ad spend. Whether your Google Ads daily budget is $20/day or $1,000/day, I can review your account, provide recommendations, and implement them.
The biggest obstacles to success with Web Ads are marketing budgets & ad campaign complexity. Plan for a year’s worth of daily ad spend for a year and leave room for ad management fees. For campaigns to run well, the web ad AIs need to be fed the right way. In short, it takes a lot of training and experience to run a prosperous Google Ads or Microsoft Ad campaign. When Web Ads campaigns aren’t tuned correctly, you pay more for every click, every conversion, and every lead; you throw away money on poorly performing ads. When Google Ads or Microsoft Advertising sees your account performing poorly, you also lose more ad auctions, which means your ads don’t show potential customers.
Most web ad campaigns do not have a minimum spend daily ad spend. However, ad management with Chastain Sites requires a minimum of $20 per day.
That depends on many factors, including:
Daily ad spends of $20 plus a monthly management fee of $450.
Daily ad spends of $100 plus a monthly management fee of $450.
For daily ad spends above $100, the monthly management fee is 15% of the daily ad spend.